About
大數據改變了人們的生活方式，也改變了企業的生產和行銷行為。企業主導市場的時代 已經一去不復返了，消費者變成了這個時代真正的主導者。消費者的需求開始影響並決定企 業的生產行為，消費者的興趣愛好開始成為企業行銷者關注的重點。我們已經無法否認，是 互聯網和大數據讓消費者成為市場的王者。
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