The Mind of the Market

The Mind of the Market

How Biology and Psychology Shape Our Economic Lives

by Michael Shermer

308 pages· 2009· ISBN 9780805089165
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The best-selling author of Why People Believe Weird Things offers a revealing study of the influence of evolutionary theory on the modern economy, as well as the evolutionary roots of human economic behavior, bringing together the latest research in neuroeconomics, psychology, biology, and other fields to analyze the economics of everyday life. Reprint. 40,000 first printing.

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