Taking Down Goliath

Taking Down Goliath

Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power

by K. Ryan, R. Graham

238 pages· 2014· ISBN 9781137444219
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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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