Running Lean: Iterate from Plan A to a Plan That Works (Lean

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use.By rigorously following the techniques described in this updated edition, you can eliminate waste—whether it's time, money, effort, or all of the above—and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology.Principles covered in this book include:Find a problem worth solving, then define a solution Demo before building Pricing is part of the product Maximize for speed, learning, and focus Build a continuous feedback loop with customers throughout the product development cycle Right Action, Right Time Build a path to customers from day one "In Running Lean, Ash Maurya lays out a clear, practical plan for giving your startup the best possible chance. We used his approach at Year One Labs with every one of our startups. It's the best way for new companies to find their groove, explain their business model, and ultimately, grow their business." —Alistair Croll, founding partner, Year One Labs