Secrets of the Big Data Revolution

n 2010 Eric Schmidt, then CEO of Google, stated that we now create as much data every 2 days as we did from the dawn of man through 2003. In fact, in 1212 we created about 2.5 quintillion bytes of data daily--approximately 90% of all the world's data has been created in the past 2 years.

Our world is transforming as the data deluge knocks us out of our old ways and into a data driven reality. Some companies are winning by taking advantages of the opportunities in this evolving world while others are falling behind. Big Data promises to give us a world driven by information and solid data, bringing far greater productivity, increased profits, and lower costs; and in "Secrets of the Big Data Revolution" we explore those winning strategies and techniques and the tools behind them.

Want to learn how companies like Amazon, Target, and IBM use data to gain competitive advantages? Or how Obama used Big Data tools to better utilize his resources? "Secrets of the Big Data Revolution" was written for the non-or-only-slightly-technical business person in mind--but in a way that gives you enough meat behind the ideas so that you have a roadmap that tells you how to get where you want to go. It uses real-world examples and case studies to illustrates the concepts and explore the technology that makes them happen.