Harvard Business Review
Nuevas tendencias en marketing
198 pages· 2002· ISBN 9788423420070
About
Con colaboradores de renombre en el ámbito del márketing como David A. Aaker y Kevin Keller, este libro ofrece una mirada variada a las últimas tendencias en márketing. Este indispensable volumen ayudará a los directivos a planear e implementar programas de márketing estratégicos que abarcarán desde la creación de marcas globales hasta la gestión de los rumores.
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