Sensory Marketing
by B. Hultén, N. Broweus, M. van Dijk, Marcus van Dijk
183 pages· 2009· ISBN 9780230237049
About
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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