Latino Link
Building Brands Online with Hispanic Communities and Content
by Joe Kutchera
195 pages· 2011· ISBN 9780981986982
About
An amazing convergence is happening in marketing today: the growth of the U.S. Hispanic population and the growth of digital media. Hispanics use the Internet to keep in touch with family and friends. They search for product information, They compare prices, print coupons, and shop online. Case studies in the book detail the experiences of Best Buy, American Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster. Each chapter concludes with a succinct overview of Lessons Learned.
Discuss Latino Link with other readers
Join or start a book club for Latino Link on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.
Frequently asked questions
How do I join a book club for Latino Link?
Sign up free on Readfeed, then browse public clubs or start your own club with Latino Link as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.
Can I discuss Latino Link with other readers online?
Yes. Readfeed book clubs let you chat live, share progress, and join discussions about Latino Link with readers worldwide — whether your club is virtual, in-person, or hybrid.
Is Readfeed free?
Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.