Refried Elvis

From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s and into the 70s, Zolov uses rock to illuminate Mexican history. Zolov shows rock music as a commodity, with influences shaped by intellectuals, the state, and transnational capital as well as musicians and fans. It's a study of the political uses of culture in an authoritarian state.