From Princess to Sex-object: A Content Analysis of Portrayals of Femininity in Popular Media Directed Toward Girls and Young Women

From Princess to Sex-object: A Content Analysis of Portrayals of Femininity in Popular Media Directed Toward Girls and Young Women

by Tammy Lynn Kirichenko

192 pages· 2007· ISBN 9780494291429
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Content analyses of selected media were conducted using a combination of qualitative and quantitative methods, allowing for theory to emerge from the data rather than strictly trying to 'force' the themes to fit into preconceived categories. Both inductive and deductive processes were used (see Mayring, 2000) in the hopes of providing a more comprehensive picture of the pervasive impact of the media on nearly every aspect of girls' and women's lives. Armed with this information, programme development, education, and the deconstruction of these harmful stereotypes, myths, and subtle influences can begin.

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