Marketing and information technology

Marketing and information technology

by Eamonn Galvin, John O'Connor

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About
Presents an overview of the relationship between marketing and information technology. Follows the typical marketing teaching models: from strategy to tactics to implemetation. Topics covered include the changing role of IT in customer service and sales. A wide variety of cases and vignettes are used throughout the text and each chapter contains learning objectives and assignement questions. References, a bibliography and glossary of terms are included.

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