Buy Ology
Truth and Lies about why We Buy
by Martin Lindstrom
254 pages· ISBN 9780385523899
About
Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.
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