Real: A Path to Passion, Purpose and Profits in Real Estate

Real: A Path to Passion, Purpose and Profits in Real Estate

by Dave Crumby, Lani Rosales, Martin Streicher

272 pages· 2013· ISBN 9780615838342
About
Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation, and Habits. Contributions by some of the most accomplished Leaders in Real Estate: 

  • Spencer Rascoff - CEO, Zillow
  • Pete Flint - CEO, Trulia
  • Sherry Chris - CEO, Better Homes & Gardens
  • Krisstina Wise - CEO, Good Life
  • Marc Davison - Partner, 1000watt
  • Dave Crumby - CEO, realvolve
  • Austin Allison - CEO, dotloop
  • Lisa Archer - Co-founder, Geeky Girls
  • Matt Beall - Broker, Hawaii Life Real Estate
  • Vanessa Bergmark - Partner, Red Oak Realty
  • Kim Colaprete - Founder, Team Diva
  • Nobu Hata - NAR Director
  • Dottie Herman - CEO, Douglas Elliman Real Estate
  • Tina Mak - Broker, Coldwell Banker
  • Michael McClure - CEO, VerifiedAgent.com
  • Kelly Mitchell - Founder, Agent Caffeine
  • Tara-Nicholle Nelson - Founder, REThink
  • Marc Siden - CEO, Onboard Informatics
  • Kendyl Young - Owner, Diggs

Foreword by: Michele Serro - Founder, Doorsteps
Artwork by: Joey Roth

Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss!

Build to Last

What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades.

It's About YOU

  • A minimalist approach to marketing
  • How to serve from the inside out
  • Why Habits are more vital than goals
  • How to cycle your energy and interest
  • Why Authenticity matters more than Salesmanship
  • Chase the Passion - Not the Money
  • Why People - are your REAL portfolio
  • Truth about Happiness and Money
  • Health - Building a Sustainable You
  • Practice - You are what you do
  • Why Real Estate Craftsman will take over

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