Secret formulas of the wizard of ads

Secret formulas of the wizard of ads

by Roy H. Williams

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"In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads last year's Business Book of the Year Award -- only this time, the book has nuts, bolts, and even more bite! Book jacket."--Jacket.

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